Freedom Oklahoma GOTV

Work Done at Half Design
Freedom Oklhaoma is the state-wide advocacy organization for LGBTQ+ issues. This GOTV campaign included a microsite as a digital pledge card and a social media campaign of illustrations encouraging Oklahomans to #queerthevote.
Website Link
My Contributions
Strategy, Creative Direction, Motion, Digital Campaign

They wanted this campaign to authentically communicate 'proud and queer,' but remain 'official' in tone. We decided to create a custom set of animated illustrations that owned its own quirks, scribbles, and idiosyncrasies throughout. By keeping the brand colours, but adding the primary yellow, we created a rounded palette that was able to handle all communication needs across the campaign and remain on-brand.

Next   →

←   Previous