Wrong Number Floral

Half Design (Creative Director)
Wrong Number is a radically inclusive florist in Oklahoma City, dedicated to making wedding florals fun, affordable, and personal for people of all budgets, sizes, and skin tones. We helped them define their brand, visual language, and messaging approach.
My Contributions
Strategy, Creative Direction, Identity, Photography, Boutique Printing
Apr 2014 - Mar 2015
Hope wanted to call her company 'Wrong Number' to capture the cute, quirky, and sometimes awkward interactions of everyday life. We decided to double down on this idea in the brand with a quirky color palette, brief 'punny' taglines, an expressive mark, and loads of quirky typography.

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