Belshe Trailers

Work Done for Finch Creative Group
Belshe has been manufacturing industry-standard-setting trailers for heavy machinery for generations. We were tasked with updating their identity for modern considerations, while keeping the heart of the brand the same.
My Contributions
Strategy, Identity
Apr 2014 - Mar 2015
It was immediately clear in our conversations that this projects wasn't about radical change, but small and worth-while improvements. That's exactly the approach that Belshe takes every time they release a new heavy equipment trailer. We updates the colors to provide more contrast, warmth, and a sense of heritage. The sans serif was updates to have more personality, and to account for the slant, and Italic was used (as opposed to a skew) to really maximize the integrity and vintage-character of the typography in the mark.

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