Cox Business

Work Done at Ghost
Cox Business tasked Ghost with a national cross-platform campaign, focusing on how their products can help small business feel secure and protected. Our job was to concept and produce a series of advertisements, videos, social posts, and motion graphics that put the small business owner front-and-center.
My Contributions
Strategy, Art Direction, Design, Motion
Apr 2014 - Mar 2015
We decided to focus on the doors of the businesses to anchor the visual language of the campaign. This allowed us to show many different types of businesses and business owners in rapid iteration, both in video, and through re-targeting variations of the same ads with different businesses. In addition to designing the campaign itself, we got to scout locations, and then design placeholder brands for the businesses that we were featuring in the production, for copyright purposes.

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